Fewer clothes
The fashion and textiles industry is a system. A complex network that spans across the globe from sheep farming to landfill via catwalks and sweatshops. The whole system goal is growth. Our goal is less. Our question is; what does this future system look like with a new purpose?
Fewer clothes need not mean less joy.
Evidence: The future is here…
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Veja repair store
Veja, shoe maker open a store in Paris dedicated to maintenance and repair.
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Nudie Jeans
Nude jeans repair their clothes in store for no cost. Inspired by local shop team responding to customer requests. They also buy back and sell used items.
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France: repair credits
The French government, aiming to stimulate more repair of garments, issues credits to anyone wishing to get an item fixed.
Fewer fashion library
Access an ever growing library of evidence for how the shift to fewer fashion is taking shape. From new products and services to policy programs and social movements.
Businesses
It is incumbent on any fashion business to engage in the prospect of selling less. A heady mix of brand perception, consumer demand, regulatory pressure, supply challenges and competition demands you engage.
We are here to hold you feet to the fire.
Sectors
The ecological imperative requires a sector wide approach. Brands cannot move on their own. As the challenge is infrastructural and systemic there must be action at this level and someone has to convene the conversation.
We can make the responsibility a reality.
Places
Garments are bought, worn and disposed of somewhere. Places have a key role in enabling new cultures and infrastructures. From retail centres to cities the fashion system is located and places can facilitate a new model.
We can put fashion on a new map.
Fewer fashion accelerator
We facilitate SME fashion brands to develop and implement resale, repair and rental services that enable them to create more value from fewer garments.
How it works
Our accelerator takes a cohort of leaders and entrepreneurs from SME brands to explore, design and prove a repair, resale or rental model for their businesses.
Strategy
Explore the pros and cons of repair, resale and rental models for your brand, business and customers. Pick one.
Design
Design the specifics on how the model you pick will work for you. Connect with experts and enablers.
Pilot
Pilot your model in the wild with your customers to learn, prove and improve. Rinse and repeat.
Implement
Once your model is proven go live with experienced partners and support. More with less.
Fashion system interventions
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Materials
Fashion can move towards lower impact materials that afford a more circular economy of long-life, repair and re-manufacture.
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Processes
Fashion can move to processes that care for materials and garments, extend their life and return them for remanufacture. Repair, re-sale and rental can enable more value to be created from fewer garments.
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Design
Fashion can move to a new structure and regulatory framework where producers are responsible for the whole lifecycle of their products.
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Intent
Fashion as a concept can change the paradigm of what is desirable and sufficient from clothing without losing the joy.
Contact us.
email@example.com
(555) 555-5555
123 Demo Street
New York, NY 12345